US studio operator Redemption Fitness has appointed franchising guru Dr. Ben Litalien as its chief development officer ahead of an expansion push which will see new sites open across the US.

The announcement was coupled with the group securing four new locations in Las Vegas – the city where the chain opened its first site in 2018.

Bryan Ercolano, CEO and founder, said the company plans to begin its franchise-led, nationwide roll-out across the western US.

"Our initial expansion plans include new franchise locations in strategic parts of the country, including Denver, Phoenix, Salt Lake City, Santa Fe and Boise," Ercolano revealed.

Litalien – who starts in his new role with immediate effect – is founder of FranchiseWell and during his career has developed strategic plans for a diverse group of companies across a number of sectors.

"The Redemption Fitness franchise expansion will be driven by a unique regional development model designed to attract investment and enhance growth in targeted regions of the country," Litalien said.

"While we are initially expanding locally, our regional development program will be our primary vehicle for growth.

"It's a strategic move that will accelerate growth by providing existing franchise developers and qualified multi-unit franchisees the opportunity to be part of a unique concept designed to appeal to the seemingly insatiable demand for fun, engaging and effective workout environments."

Redemption Fitness offers HIIT classes in three different disciplines – indoor cycling, full body training and boxing.

"Our RIDE.REP.REBEL. experiences are unique, fun, extremely effective and affordable," said Ercolano.

"RIDE and move to the beat in our specially designed cycling studio equipped with modern lighting.

"REP it out for a full body strength training and conditioning experience in our boot-camp studio.

"REBEL stress away and channel your inner strength in our experiential boxing studio."